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How do I use the Inspiration Tool?

How to use our AI-powered Inspiration Tool to help you write original marketing content.

Being creative day in day out can be challenging even for the most experienced marketers and copywriters. Our AI-powered Inspiration Tool is designed to help you create engaging content for your marketing campaigns, without the need to write all your copy from scratch. 

The Inspiration Tool can write email subject lines, preview text, or even a few sentences on any given topic.    

Write a subject line. 

To get some inspiration for a subject line, in the Content section of the email campaign editor,  head over to the Subject line field and click Inspire me.

The Inspiration Tool will open up with the "Write an email subject line" option already preselected for you.

In the about box write in plain English what your subject line should be about. So if you want to write a subject line to announce your Black Friday Sale write in the about box "Black Friday Sale" and click Inspire me.

Our artificial intelligence will write five subject lines for you, matching the topic written in the about box. If you don't like any of these subject lines click Inspire me again to generate five new subject lines.

Choose the subject line you like best and click Copy to copy this subject line to your clipboard.

Close the Inspiration Tool by clicking the cross in the top right corner of the window. 

You can now paste your AI-generated subject line in the campaign editor. To do this, in the subject line box,  either right-click and select paste or hold down Ctr & V in Windows or Command & V in Mac.

Write an email preview text. 

To get some inspiration for your email preview text, in the Content section of the email campaign editor,  head over to the Preview text  field and click Inspire me

The Inspiration Tool will open up with the "Write preview text" option already preselected for you.

In the about box write in plain English what your preview text should be about and click Inspire me.

Our artificial intelligence will write five preview texts for you, matching the topic written in the about box. If you don't like any of these preview text suggestions click again "Inspire me"  to generate five new suggestions.

Choose the preview text you like the best and click Copy to copy it to the clipboard.

Close the Inspiration Tool by clicking the cross in the top right corner of the window. 

You can now paste your AI-generated preview text in the campaign editor. To do this, in the preview text box,  either right-click and select paste or hold down Ctr & V in Windows or Command & V in Mac.

Help me write custom content. 

We believe that our AI-powered Inspiration Tool can be a strong ally in many steps of your marketing journey. To get more freedom in the kind of content generated choose the option "Write me a few sentences"  to get inspiration about any given topic.  

To do this, in the Design section of the email campaign editor,  head over to the Actions dropdown menu in the top right corner and click Get inspiration.

The Inspiration Tool will open up with the "Write a few sentences" option already preselected for you.

In the about box write in plain English what your sentences should be about and click Inspire me.

Our artificial intelligence will write a few sentences for you, matching the topic written in the about box. If you don't like these sentences click Inspire me again to generate a new suggestion.

Choose the suggestion you like the best and click Copy to copy it to the clipboard.

Close the Inspiration Tool on the top right corner of your window. 

You can now paste your AI-generated text into the email builder. To do this, in a text box,  either right-click and select paste or hold down Ctr & V in Windows or Command & V in Mac.

How many suggestions can I generate?

You have access to one hundred inspirations per month. One inspiration corresponds to 5 subject lines or preview text suggestions or one custom content suggestion. Your credits are renewed at the beginning of each month. You can find out your remaining credits at the bottom of the Inspiration Tool page.

How accurate is the Inspiration Tool?

Our AI model learns from real-world data and is design to be as creative and as inspirational as possible. However, occasionally some suggestions might be irrelevant and should be ignored.

I have more questions, can I ask a real person?

Of course! Send an email to support@machinelabs.com. We'll be happy to answer any queries you might have within 48 hours (and often much sooner). Alternatively, use the live chat function in the bottom right-hand corner of this page.